New on Revly: Google-Style Search for Understanding Competitor Menus on Delivery Apps

This post is about the new tool in Revly that lets restaurants search competitor menus on delivery apps using Google's advanced search syntax - cutting competitor research time from hours to minutes.

The tool addresses a critical pain point for restaurants operating on delivery platforms like Talabat and Deliveroo, where manual competitor analysis typically requires hours of clicking through competitor profiles and maintaining complex spreadsheets.

In fact, the reality is that most can only manage very basic research because the whole process is so time consuming.

"Most restaurants want to know what their competitors are doing on delivery apps," says Amine, CEO of Revly "If you run a pizza shop in JVC, you need to know how other pizza shops price their menus and what they bundle in combos. Until now, that meant spending an entire afternoon manually collecting data."

Why This Matters Now

Delivery apps in the UAE are highly competitive and high-volume markets. Even slight pricing changes or visibility shifts can significantly impact daily profits, making competitor intelligence a no-brainer data source for driving restaurant sucess.

The in-app menu serves as the primary conversion point for most restaurants, where customers directly compare pricing, photos, and descriptions when making purchase decisions. Understanding competitor positioning on these elements directly impacts revenue.

Traditional competitor analysis involves manually browsing each competitor's delivery app profile, recording prices and menu items, then organizing everything in spreadsheets - a process that can take 6-8 hours monthly for thorough market coverage - if not more.

Other menu research tools are filter based meaning you have try and get what you want by adding in different layers of filters. We've heard that lots of restaurants owners and business planners find this fiddly and the results are usually inaccurate.

How Menu Insights Works

Unlike existing tools that rely on complex filter systems, Menu Insights uses search functionality identical to Google's advanced search:

- Space means AND: chicken burger finds items containing both words in any order
- Quotes for exact match: "'chicken burger'" finds that exact phrase. (first word then second word)
- OR between words: "pizza OR pasta" finds either item
- Minus for exclusions: "burger -combo" finds burgers but excludes combo meals

Example search: "Chicken burger" JLT -meal -combo -kids

This search finds chicken burgers in the JLT area while excluding combo meals, meal deals, and kids' items - providing accurate single-item pricing data.

The Results You Get

Each search provides:
- Total number of matching items
- Average price across all results  
- Maximum and minimum pricing
- Scrollable list of all matching menu items with competitor details

Users can save searches and track pricing changes over time, monitor competitor menu updates, and research average pricing before launching new items.

Availability

Menu Insights is available immediately to Revly customers.

Ready to cut your competitor research time by 90%?

[Schedule a 30-minute demo] to see Menu Insights in action, we'll be happy to show you what it can do.